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Among Colleagues:
Strong Together in the Alliance Association

In the Alliance Association, furniture retailers move among like-minded people. No one disappears in the crowd here, as everyone benefits from our network of colleagues who work together as equals. Our members are not just business partners, but part of a strong community that supports each other.

1

Network on Equal Terms

As a member of the Alliance Association, you are part of a network where collegial exchange is highly valued. Medium-sized furniture retailers find the opportunity here to network with colleagues and benefit from their experiences. Everyone meets on equal terms – for mutual, sustainable success. The strong Alliance network is the ideal platform for exchanging industry topics.

2

Support that Counts

In the Alliance Association, no one stands alone. As a shareholder, you receive comprehensive support in all important decisions – from strategic considerations to daily operations. Our services are tailored precisely to the needs of the furniture industry to optimally support our members.

3

Exchange that Advances

The exchange in the Alliance Association goes far beyond usual business relationships. In regular expert groups, industry forums, or personal meetings, members share their knowledge and experiences. This intensive exchange not only strengthens individual competencies but also drives the entire industry forward.

4

Individual and Strong as a Team

With us, every individual is important. Each member brings their unique strengths, challenges, and experiences that enrich our network. This diversity is the key to developing new ideas together and finding innovative solutions for the furniture trade. With us, you’re not just a number, but part of a community built on trust and collegiality.

Shaping the Future Together

The furniture industry faces many challenges, but in the Alliance Association, we are prepared for them together. Thanks to our collegial collaboration, we master market demands and actively shape the future. Being part of our network means benefiting from a unique combination of expertise, strategic support, and personal exchange, all while enjoying the best purchasing conditions.

Become Part of our Strong Community

Would you also like to benefit from collaboration on equal terms and become part of a strong network? In the Alliance Association, we offer you the platform to fully exploit your business potential. Together we achieve more – because with us, you’re not alone, but among colleagues who support you and grow with you.

“In the Alliance Association, we are not just business partners. We see each other as colleagues who support one another. Our goal is for every member to benefit from collegial collaboration and feel well-supported – because only together can we successfully shape the future of the furniture industry.”

Marc Mispelkamp | Member of the Management Board