You don’t just want the most beautiful design in the best quality in your range, but would love to get everything, including contemporary advertising materials, “ready-made” from a single source? – You can have that – with casada®!
Strong Brand for a Strong Target Group
casada® appeals to people who value family and stability. They have a sense of tradition and desire long-lasting furniture with comfort and functionality. To perfectly showcase this functionality, each product has been photographed from different perspectives and with each function individually. This makes the full range of functions visible and experienceable for end customers.
The name casada® stands for a strong brand. At the same time, casada® represents a comprehensive retail concept that gives you many possibilities to create a coherent product world in your showroom and online.
For the PoS, lookbooks have been compiled for each model, which can serve as a source of inspiration for you in the professional design of the booths.
Additionally, there are extensive decoration packages with lamps, carpets, pictures, and other textiles to support the staging of casada®, in case you don’t have a boutique exhibition. The new full-range catalog from casada® combines the living worlds of Living, Dining, Sleeping, and Upholstery in one print medium that you can give to your customers as a purchase incentive. Furthermore, there is a comprehensive online offer for casada® available to Alliance members in the advertising materials shop.
With our product videos, you have a silent salesperson at your side at the PoS, discreetly and continuously providing supplementary information about individual products. The videos can, of course, also be embedded on your website or in digital brochures. This gives the casada® brand a strong, coherent appearance.
Calvia – Natural Comfort
The video for the Calvia bedroom set focuses on individually customizable details. Potential customers are made aware of elements such as integratable lighting, freely arrangeable wardrobe inserts, and matching side furniture. The high quality of the brand is continually conveyed subliminally.
Carley – Modern Versatility
Here, the Carley upholstery group is shown in its various versions and functions. The high degree of customizability and comfortable flexibility are highlighted. Styled in a chic penthouse apartment, potential customers are given inspiration for implementation in a modern ambiance.