Down-to-Earth and Modern – This is the New Direction for planpolster® – Our Upholstered Furniture Concept.
planpolster® – Quality for Discerning Customers
Retain affluent customers, deliver quality, and receive an all-inclusive, worry-free marketing concept? No problem with planpolster®! At the core of our brand, we place great emphasis on attention to detail and individuality – always in combination with comfort and a clear focus on longevity and the highest quality!
Our established planpolster® brand, after a comprehensive refresh, is now specifically tailored to the middle-class milieu with a traditional touch. It focuses on people who value down-to-earth living and a homely environment as much as modern furniture that adapts to their lifestyle. This appeals to young families with children as well as traditionally conservative best agers who like to keep up with the times.
In this target group, a shift in thinking has already taken place: consumption and possession are evaluated not only by quality and innovation but always in the overall social context. This means a clear stance on sustainability, environmental friendliness, and climate neutrality.
The brand core conveys exactly that – individual customization and the highest quality – there’s something for everyone! The security needs of the buyer segment are satisfied through high-quality materials, sustainable production, and top-notch quality.
For your target group, planpolster® offers many additional features – for example, durable and robust covers for family-oriented people, as well as recycled materials that give PET bottles a second life, and extensive planning variety for individual requirements.
Strong Marketing – Strong Buying Impulses
The brand claim “My Favorite Spot” is no coincidence: planpolster® stands for furniture that feels good all around. Our marketing concept is structured accordingly.
With templates for social media, you build an online fan base that acts as a multiplier in the target group. A strong online presence is also part of the program – with its own website including a dealer finder that brings additional customers to your store. In addition, there’s extensive POS material such as booth folders, order folders, button displays and flags, as well as light columns and mega prints.
Here, the functional, innovative, and qualitative buying incentives are directly reinforced on an emotional level with special arrangements and target group-specific people motifs: A positive mood and the experience of reliable comfort with a clear conscience contribute to the brand claim: simply “My Favorite Spot”.
Galero – The Vegan Alternative to Leather
With Galero, you offer environmentally and nutrition-conscious customers a perfect opportunity for their purchasing decision – because Galero is the vegan alternative to genuine leather and is made from 100% microfiber. The innovative upholstery fabric with the unmistakable look and feel of real leather also offers all the other advantages: pleasant coolness, robust durability, and easy cleaning make genuine leather covers obsolete. This way, you are guaranteed to convince even the vegetarian or vegan part of your target group.
Incidentally, Galero underscores the focus on sustainability, environmental awareness, and transparency that is so important today.
Your contact for the Alliance configurator:
Michael Sandring
Tel.: +49 22 26 / 904-127
E-mail: sandring@alliance.de
