Higher Quality and More Design Options at Entry-Level Prices.
PREISBRECHER: SB Meets JuWo.
Do-it-yourself furniture for small budgets with little design freedom is a thing of the past. Even in the entry-level segment, more individuality is in demand today – under high competitive pressure.
Whether it’s young first-time furnishers or price-conscious customers, the demand for affordable and trendy furniture remains unbroken.
In addition to the classic entry-level assortment, planning programs, e.g., in the upholstery and kitchen sectors, are gaining further importance. With appealing marketing and presentation of goods on the sales floor, the demand for a shopping experience with more emotions and service is also met in the lower price segment.
The high price consciousness of the older generation meets the younger target group’s urge for more individuality and greater choice. This is how Preisbrecher functions, for example, as an aggressive marketing concept for JuWo.
The general trading-up extends across all product groups and is mainly expressed through more emotionalized advertising and corresponding product presentation.
The Preisbrecher brand claim “My Style, My Budget” and the associated logo can now be freely combined with the retailer’s logo, creating a direct connection to your furniture store.
The numerous marketing measures include booth folders, order folders, aisle signs, flags, light columns, mega prints, TV and logo stickers. Emotional motifs and selected scenes create a pleasant atmosphere which, in combination with the entry-level price, often leads to impulsive purchasing decisions.
Increase your profitability and meet your customers’ needs with SB Preisbrecher. With competitive prices and a diverse range of products in contemporary designs, you can offer your customers a wide selection of affordable furniture while maximizing your profits. Discover the benefits of partnering with SB Preisbrecher furniture and strengthen your business in the furniture trade!