In an increasingly dynamic market environment, medium-sized furniture retailers need reliable partnerships. The benefits in the Alliance Association strengthen furniture retailers in their economic development, support market-oriented alignment, and promote long-term competitiveness. The focus is on individual freedom, maximum support, and a strong community.
As a shareholder in the Alliance Association, you benefit from a fair and partnership-based model – without any obligations or hidden costs. Our conditions are transparent, the services are comprehensible, and the economic benefits are clearly recognizable:
One of the central benefits in the Alliance Association is access to exclusive private labels and mature brand concepts. These strengthen your market positioning and ensure clear differentiation from the competition. The brand world of the Alliance Association is continuously expanded and modernized – for more relevance and customer loyalty at the point of sale.
The strong purchasing community is one of the most important benefits in the Alliance Association and provides shareholders with clear price and condition advantages. By bundling volumes, shareholders secure attractive conditions from suppliers. The transparent bonus system ensures traceability and fair profit distributions – without hidden costs.
Professional marketing doesn’t have to be complicated. Through the Alliance Association’s marketing portal, you gain access to cross-media campaigns, customizable advertising materials, and digital tools – from classic ads to social media support. Newly affiliated stores benefit from tools like Follow me 2.0 and aus-der-ausstellung.de as well as their own basic website for free in the first year.
Whether it’s further education or exchange among colleagues – the Alliance Association offers a strong platform for joint learning and development. Shareholders have access to practical training offers, coaching programs, and regularly held ERFA conferences. The collegial exchange strengthens individual development – and the entire network.
Joining the Alliance Association is uncomplicated. Membership is free, without hidden fees. Thanks to personal contacts, clearly structured processes, and attractive starting offers, the transition is smooth. You are guided step by step – from initial contact to active participation in the association life.
Despite all the support, your entrepreneurial freedom always remains at the forefront. You decide which services and benefits you want to use. The principle: Maximum freedom while you can use all the benefits in the Alliance Association.
We guide you step by step and make your start easy:
1 year free use of aus-der-ausstellung.de – the platform for marketing exhibition items
1 year free use of Follow me 2.0 – social media has never been easier!
Free basic website – for the first year as a shareholder in the association
Take the first step now and stay securely connected with us. Let’s start a conversation!
Would you like to learn more about the benefits in the Alliance Association or take the first step towards becoming a shareholder?
Then use our contact form or reach out directly to our representatives – personal, non-binding, and tailored to your needs.
We look forward to getting to know you and shaping the future of your company together.
Authorized Signatory,
Sales Marketing Management
Tel.: +49 22 26 / 904-0
E-Mail: info@alliance.de