On one hand, our strong own brands impress with high-quality, target group-specific furniture; on the other hand, they offer the clear advantage of providing professional marketing tools in the form of target group data, POS materials, and data for online campaigns. Developed by us for you, precisely tailored to your needs, you can perfectly showcase your product range and turn prospects into enthusiastic buyers.
We take pleasure in beautiful things, and this is clearly reflected in our Alliance own brands and the marketing concepts behind them. For our new brand loft, for example, we have created a modern space concept that forms an exclusive highlight on the sales floor as a shop-in-shop system. It is also suitable as a brand for starting a business or expanding with branches in small spaces.
The Alliance Association’s own brands offer retailers the opportunity to easily design sales areas in a very appealing way with provided concepts, while also differentiating Alliance retailers more strongly from market competition, bringing a clear competitive advantage.
Recognizing trends and detecting shifts in taste are essential tasks for advancing product management. To achieve this, we are organized in committees that continuously refine and shape the Alliance own brands by targeted filtering and developing products, thereby positioning them at the top of the market.
Interesting trade marketing concepts that appeal to different customers enable our shareholders to tap into new target groups and reach them through various channels. For example, the Alliance brand HomeCare is aimed at people in need of care who rely on specialized furniture in their home environment.
Classic values such as durability, reliability, and timeless design are united in our established own brand casada®. The furniture from casada® meets the highest quality standards, forming the perfect symbiosis of comfort and functionality. In addition to many tailored POS materials, the new product videos are the ideal complement for a coherent brand presence.
With our design-oriented own brand loft, you address a target group that is style-conscious and self-confident. Behind it stands a reduced, simple concept where every detail is precisely coordinated. loft areas clearly stand out from the rest of the assortment in the sales room, making them particularly attractive.
Today, 80% of all people in need of care are already cared for in their home environment. Especially older people are reluctant to leave their familiar surroundings but need highly specific care facilities. This is exactly where homecare comes in. With little effort, a comfortable environment for those in need of care can be created in their own home.
E-mail: info@alliance.de
E-mail: info@alliance.de
E-mail: info@alliance.de