The Mittelstand is the heart of the German economy – and as such, it also significantly shapes the furniture trade. Family-run businesses, regional traditional houses, and owner-operated specialty stores form the foundation of a diverse retail landscape. However, medium-sized furniture retailers are currently facing major challenges:
The Mittelstand in the furniture trade has always stood for entrepreneurial spirit, customer proximity, and regional rootedness. Many businesses have shaped their markets over generations and have repeatedly adapted to new circumstances. But especially in times of economic uncertainty and rapid changes, tradition and experience alone are not enough. It is all the more important to strengthen the Mittelstand in its role as an innovation and stability factor in the industry. This is not just about concrete solutions for current challenges, but also about creating perspectives for a successful future – together, forward-looking, and reliably. Despite diverse problem areas, the furniture trade is and remains a strong piece of the Mittelstand. With a clear view forward and the right network at one’s side, current changes can even be used as an opportunity for a successful future.
As a cooperatively organized association, Alliance lives the values that characterize the Mittelstand: independence, community, and entrepreneurial courage. Our shareholders are medium-sized furniture retailers – and we understand the complex fields of action in the industry. That’s why we offer tailored support that preserves the self-determination of each affiliated company.
Through joint purchasing strategies, we enable exclusive conditions – without mandatory purchases. This keeps our affiliated companies economically flexible.
We support our members with practical digital solutions – from inventory management systems to digital marketing campaigns.
In experience groups, workshops, and conferences, we promote exchange – direct, open, and on equal footing.
With targeted campaigns and local marketing measures, we strengthen our members as “Local Heroes” in their regions.
With ANG – the Alliance Next Generation Academy, we offer young entrepreneurs between 20 and 32 years old a three-year program that provides practical knowledge in business management, communication, and controlling.
Alliance stands for values that define the Mittelstand. For self-determination and community. Our members maintain their entrepreneurial freedom while benefiting from the advantages of a strong network.
Marc Mispelkamp, member of the management board of the Alliance Association, emphasizes:
“Our strength lies in the diversity and innovative power of the Mittelstand. Together, we create the best conditions for independent furniture stores to succeed in the future.”
