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BLOG.

WHO? WHAT? WHERE? WHY? Read in our blog about the latest developments and ideas within the association, learn everything about current strategies or dive into the individual worlds of our private labels and marketing concepts. We appreciate your interest.

Bild von "Transparenz - Keine Zeit für Experimente" | Vertrauensbildung durch Transparenz

Building Trust through Transparency

Trust is not created by words alone, but through understandable structures and genuine openness. Why transparency in the Alliance Association is more than just a duty and what role it plays for cooperation and future viability.

Portraitfoto des Mitarbeiters Dennis Wojcinski.

Allow Me to Introduce Alliance

With Dennis Wojcinski, the Alliance association gains further expertise for the consistent expansion of the new solid wood concept Pure Natur. Learn more in this blog post.

Blauer Beton Hintergrund. Darauf steht: Was ist neu im Marketingportal? Mai

Marketing Portal May

Would you like to customize your social media advertising even more while saving time? Then we have good news: Our latest update in the Marketing Portal brings a fresh breeze to your digital brand presence. More on this in this blog post.

Victoria Moog vor ihrem Geschäfts, dem Möbelmarkt Leinefelde.

From Person to Person

In May, we get to know Victoria Moog - a true “furniture store child” who now leads the family business in Eichsfeld with a lot of energy and fresh ideas.

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Local Frequency

This is how René Ernst from Wohnhalle AG increases his local frequency with an online shop.

Person mit einem Smartphone auf dem der Instagram-Account vom Alliance-Verband zu sehen ist.

Using Social Media Correctly

Younger customers think differently – they inform themselves digitally, expect real-time inspiration, and follow brands, not just products. Furniture retailers who want to win over this target group must create content that becomes part of their everyday life and identity. Successful social media today means: building relationships, evoking emotions – and being present exactly where young people move.

Review AGM 2025

Review AGM 2025: A special meeting full of unity, connection, support, and moving forward together.

Blauer Betonhintergrund. Darauf steht "Frag Allice – Die neue KI-Assistentin"

Ask Allice – your New AI Assistant

From now on, Allice, our brand new AI assistant, is at your side. Find out here what she can do and how she makes your everyday life easier

Licht als Designelement – Grün-blaupink beleuchtete Couch mit einer großen Lampe mit warmem Licht darüber.

Light as a Design Element

Light is more than just illumination – it's a strategic sales tool. Discover how innovative lighting concepts boost furniture sales and delight customers.

Blauer Farbverlauf von Alliance-blau zu Türkisblau. Darauf steht: "Umsatzstärke – Keine Zeit für Experimente"

Sales Development

In a challenging market environment, furniture retailers need strong partners. The Alliance Association offers targeted support for stable and predictable revenue development.

Möbelmarkt – Nahaufnahme von Schienen mit einem Weichenstellsystem.

The Alliance Association Sets the Course for the Future

“We're stepping into the ring” – With this statement, Marc Mispelkamp, Head of Marketing and Sales of the Alliance Group, emphasizes the company's new direction. – All about the interview in this blog post

Enter-Taste, auf der Barrierefreiheit steht.

Focus on Accessibility

From June 28, 2025, the new Accessibility Strengthening Act (BFSG) will come into effect – a decisive step towards a more inclusive society. As the Alliance Association, we want to inform you about the upcoming legal changes.

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