In the furniture industry, characterized by constant change, it is crucial not only to keep up but to actively shape the future. The Alliance Association therefore offers its furniture retailers the necessary platforms to advance the industry together with like-minded individuals and to sustainably secure the entrepreneurial success of each member.
With our large number of members both domestically and abroad, we form a strong network that promotes the exchange of knowledge and experiences. Here, furniture retailers work on equal footing with colleagues and benefit from joint initiatives that strengthen the success of all association members. The association sees itself not just as a service provider, but as a partner that supports you in all aspects of your daily business.
Innovative marketing concepts play a central role in this. Our diverse house brands and tailored strategies help you sharpen your product profile and clearly differentiate yourself from the competition. Your opinion, expertise, and industry knowledge are invaluable to all of us when it comes to making decisions in the interest of the shareholders. We are currently working intensively on relaunching individual brands and expanding our brand worlds to offer you even more performance and radiance. This makes the Alliance Association one of the leading players in the industry, continuously setting impulses and actively shaping the market.
The Alliance Association also supports its shareholders with future-oriented training programs. Whether through practical training sessions, the use of modern technologies, or collaboration with leading industry experts – we provide you with the means to expand your competencies and meet the increasing demands of the furniture industry.
The impressive figures of recent years highlight the industry’s significance, but also make the challenges visible: The structural change, the steadily increasing importance of online trade, and the growing demands of customers require innovative solutions to successfully face the challenging market situation. The Alliance Association sees this requirement as an opportunity and supports its members in actively shaping and successfully mastering the change.
Take the opportunity to actively shape your future in the furniture industry. Become a shareholder in the Alliance Association and benefit from the diverse advantages of a strong community. Together, we set the essential impulses, develop innovative concepts, and ensure the sustainable success of our members. With numerous ERFA meetings, professional conferences, and trade fairs, we offer many opportunities for personal exchange throughout the year and nationwide. Use these opportunities and engage in dialogue with us. Shape the future with us!
“Our strength lies in community. Together with our members, we develop strategies that not only meet current requirements but make the industry future-proof. For us, participation means taking responsibility and setting impulses for the entire furniture world. We don’t just listen to what our shareholders say. We analyze and extract the essential information for trend-setting decisions.”
Marc Mispelkamp | Member of the Management Board
Source: Statista | Alliance Association