CLEAR: PRICING POLICY

A fair and transparent pricing policy makes the Alliance Association the ideal partner for furniture stores of all sizes. We speak plainly and are accountable regarding terms, calculation settings, and bonuses, and how our shareholders benefit from them. Learn firsthand how our shareholders perceive the pricing and bonus policy of the Alliance Association and which reinvestments are particularly important to them.

Future-Proof

Even small furniture stores benefit from the Alliance Association’s bonus system through classification into different performance groups, making them competitive against large sales areas and the internet. This fact represents a decisive advantage over other associations. Our bonuses also enable medium-sized furniture stores to promote their employees or undertake renovation and modernization measures, preparing them for the future.

Bild von Marko Steinmeier, Geschäftsführer beim Alliance-Verband, in einer Interviewsituation

Interim Distribution

Unlike end-of-year bonus payments, bonuses distributed throughout the year allow for better and more accurate calculations and additional liquidity. Retailers can calculate at the beginning of the year, based on their sales planning, what bonus they will receive and plan how they want to reinvest it in their company to assert themselves in the market.

Individual Calculation

Calculation settings can be made individually at the shareholder level, manufacturer level, and product level and can be stored by retailers in the Alliance intranet. They automatically affect inventory management, the Alliance configurator, and all sales price lists, which in turn saves time and work in day-to-day business.

Bild von Hendrik Lenz, Gesellschafter beim Alliance-Verband, in einer Interviewsituation

Wohncenter Nordenham

Hendrik Lenz, Managing Director of the furniture store Wohncenter Nordenham, considers the pricing and bonus policy of the Alliance Association to be extremely appropriate. Tiered structures for different sizes of furniture stores enable individual profits and opportunities for further development.

MöBel Van Weyck

Ina van Weyck from the furniture store Möbel van Weyck in Ahaus-Alstätte sees the importance of bonuses particularly for the competitiveness of small and medium-sized furniture stores. The Alliance Association also supports them in communication with manufacturers and ensures they have a serious standing.