No furniture store without products – a simple, logical conclusion. But which product makes it into the range of a furniture store? We and our shareholders speak plainly about what matters when selecting products and how the Alliance Association compiles a broad portfolio for its retailers, combined with tailored advertising materials. One thing in advance: In most cases, price is not the decisive criterion in the end.
Goods and trends must always be aligned with the needs and wishes of end customers. This leads to the Alliance Association repeatedly developing its own products together with retailers and industry. Because we know that our products are very close to people’s hearts and often occupy a special place in their lives.
Elementary work tools, such as freely calculable sales price lists, current prices, configurators, purchasing recommendations, and advertising materials, are available to retailers in the Alliance Intranet and significantly reduce the workload in individual furniture stores. All articles are detailed with all product information and can be accessed. Interfaces to the retailers’ merchandise management systems allow them to easily retrieve and configure all data.
Stable supply chains and the reliability of suppliers and retailers are important criteria for companies to be continuously supplied with the best products and to be able to act in a future-oriented manner. We take care of this, conduct negotiations, and keep an eye on what moves our retailers forward, ensures stability, and allows them to operate successfully in the furniture industry.
We always keep an eye on the entire furniture market and all current trends and developments. Visiting trade fairs worldwide gives us insights into tendencies and currents, which we incorporate into our house brands and immediately pass on to retailers. We always keep their interests in mind and incorporate wishes and suggestions, which makes our house brands so authentic and popular.
Price alone is not the decisive feature that sets us apart from other associations. It is much more our retailers themselves who make the difference. That’s why it is a major concern for the Alliance Association to establish its shareholders as a brand in their region.
In many furniture stores, kitchens are playing an increasingly important role. For our shareholder Hendrik Lenz, Managing Director of Wohncenter Nordenham, kitchens now account for 70% of turnover. Alliance’s kitchen brand, prisma® – my kitchen!, offers not only a great range but also the appropriate marketing material for in-house and external communication.
Our shareholder Ina van Weyck knows that brand building is playing an increasingly important role for furniture stores. For her business Möbel van Weyck, she appreciates the opportunity to exclusively market durable and sustainable furniture, such as from the Alliance house brand casada®, as this sets her apart from other furniture stores.
E-mail: info@alliance.de
E-mail: info@alliance.de
E-mail: info@alliance.de