The German furniture trade continues to be under pressure: Economic conditions are volatile, consumer behavior is changing, and competition – both in-store and digital – is steadily increasing. Against this backdrop, many medium-sized furniture stores face the central question: How can sales and profitability be secured and further developed even in a challenging environment? The Alliance Association offers a clear answer – with a system based on collective strength, strategic support, and the bundling of economic interests.
With total sales of around 37.3 billion euros in 2023, the German furniture trade continues to be one of the significant consumer goods markets. This stable market volume shows: The industry remains a central economic pillar with great potential – especially for businesses that are strategically positioned and market-oriented. In an environment characterized by growing complexity and changing consumer behavior, entrepreneurial clarity, structured processes, and reliable framework conditions are more decisive than ever for sustainable success.
With around 400 affiliated stores, the Alliance Association is one of the strongest purchasing and marketing associations in the German-speaking furniture trade. What distinguishes it is the consistent focus on the economic strength of its members. Bundled purchasing power creates reliable advantages in direct competition – from consistent conditions to exclusive assortments and strong own-brand collections. This creates room for maneuver in pricing, stabilizes profitability, and forms the basis for sustainable sales development.
Additionally: Members benefit not only from purchasing but also from a comprehensive service portfolio – from POS materials to sales support and digitalization to assortment planning based on well-founded market analyses. This ensures that the Alliance Association’s stores can not only survive but grow.
Sales strength is not only created by price advantages – it is the result of many coordinated factors: a market-appropriate assortment, efficient sales processes, clear positioning, and professional marketing. The Alliance Association actively supports its members in precisely these areas. Close support from experienced departments, practical advice, and modern tools in assortment management ensure that decisions can be made based on data and in a targeted manner.
A particular plus: The independence of the affiliated stores is always preserved. Entrepreneurial freedom is part of the association’s self-understanding. Each member decides for itself which services it uses – but in any case benefits from the stability and strategic backing of a strong community.
The positive sales developments of many member stores in the Alliance Association show that this approach works. Despite difficult market conditions, numerous businesses were able to stabilize or expand their sales – thanks to clear structural guidelines, reliable purchasing conditions, and targeted sales support. Those who rely on these foundations can operate successfully in the long term, even in an unstable market environment.
In the Alliance Association, sales development is not left to chance but is shaped by systematics and partnership. Thus, the association offers more than just purchasing advantages: It is a true economic alliance for medium-sized furniture retailers.
“In a challenging market environment, gut feeling is no longer enough. Sales need strategy – and the strength of a system that supports our stores.”
– Marc Mispelkamp | Member of the Management Board