The path from product to end customer is often long and opaque. Since all decisions made along this path ultimately affect sales performance, we speak plainly. Learn in our interview how the Alliance Association supports its shareholders in sales policy, what drives certain decisions and measures, and how individual small and medium-sized businesses can influence them to be successful in the market.
Furniture is made for people, which is why we consider the perspective of sales and end customers equally in all decisions. Decades of experience, constant market analysis, and direct exchange with our shareholders help us in this.
The field representatives of the Alliance Association address the topics of the shareholders individually and develop tailored solutions. All association members can then benefit from these solutions.
For both brick-and-mortar retail and digital presence – the Alliance Association is the right contact for its shareholders in every area. Together, we advance you in both areas, support you with social media, and thus lead potential customers to your furniture store. Appealing floor concepts create emotions and sales on-site.
Jochen Schreiner appreciates that he can always rely on the field representatives of the Alliance Association when questions arise. They come to the furniture store and go through all points that could be optimized together with the retailers. The labels of the Alliance Association, for example, help to create a positive external appearance and set him apart from competitors.
Trade fairs, ERFA meetings, and exchanges with the field representatives of the Alliance Association always give Hendrik Lenz new input to improve his company. Whether it’s about the setup of the furniture store, decoration, or advertising, comprehensive support is guaranteed and provided continuously.
E-mail: info@alliance.de
E-mail: info@alliance.de
E-mail: info@alliance.de