Self-determination and freedom of choice are essential pillars of our approach to furniture retail. In the Alliance Association, we offer medium-sized furniture retailers a partnership that ensures maximum freedom of action while providing comprehensive support. Those who choose the Alliance Association remain in charge of their own business and still benefit from all the advantages of a strong association – without obligations that could affect individual success.
As a shareholder of the Alliance Association, the furniture retailer retains full control over their business direction while benefiting from exclusive conditions, a first-class network, and proven marketing measures. We support our members with a wide variety of services that can be used independently in furniture retail. This way, we strengthen the market position of our affiliated stores and contribute to their success without requiring shareholders to sacrifice independence.
Attractive terms and purchasing advantages without mandatory purchase quantities. Best purchasing conditions can be used on a voluntary basis and tailored to the individual needs of the respective furniture stores.
Our innovative and practice-oriented marketing concepts – from social media campaigns to local customer engagement, can be flexibly adapted to any target group and used by every shareholder.
We offer access to valuable market analyses, invaluable industry knowledge, and tailored approaches for clear market positioning and revenue-generating orientation without specifications.
As a shareholder in the Alliance Association, you benefit from the experience and success strategies of other furniture retailers. Regular meetings offer numerous opportunities for exchange with industry experts. Here, solution-oriented approaches are promoted and practical possibilities are found – for almost every challenge.
Our shareholders in the Alliance Association retain full control over their decisions, business strategy, and market presence. We don’t have mandatory concepts that dilute your identity. Our members gain access to state-of-the-art services and proven know-how, but only implement what truly fits their company. We respect and promote individual independence because we know that success only comes from authentic decisions.
Alliance Association stands for partnership support when it’s needed. Whether it’s about introducing new product ranges, optimizing marketing strategy, or developing the service area – we offer know-how and resources that can be accessed at any time without compromising decision-making freedom.
With the Alliance Association as a partner, furniture retailers actively and freely shape their entrepreneurial future. They gain a strong community that stands behind them without questioning their autonomy. This way, affiliated stores can always count on support when they want it while confidently pursuing their own goals.
Experience shows that the key to success lies in independence. We have anchored this principle in our DNA – and offer every furniture retailer the opportunity to be part of a strong network that values and promotes independence.
Alliance Association – Partnership that Secures Your Freedom and Promotes Your Success.
Together for a future where medium-sized furniture retailers like you can shape the market themselves and reach their full potential.
“Our shareholders stand for self-determination and entrepreneurial freedom. In the Alliance Association, we support this claim without influencing it – success only occurs where independence is lived. Our goal is for our members to shape the market independently in the furniture trade and be successful in the long term.”
Marc Mispelkamp | Member of the Management Board
