Put your website online and everything runs by itself? Unfortunately not, those days are over. Over the past five to ten years, the requirements for websites and companies that want to have a digital presence have changed massively. Search engine optimization: Key terms, so-called keywords, under which customers search for specific products and services, are now auctioned off, for example. And those who haven’t optimized their website for mobile devices are simply ignored by Google & Co. nowadays. Time and knowledge of the pitfalls are necessary to constantly stay up-to-date with technology. The Alliance Association is – and makes your company visible online.
In addition to creating your web presence, we offer you search engine optimization of your website. There are more than 200 factors that influence getting a page into the top 10. This involves technical details such as loading speed and page architecture. But above all, it’s about the page content that Google recognizes and evaluates based on keywords, among other things. Local search engine optimization (Local SEO) is also very effective. By listing in all relevant business directories and professionally designing the MyBusiness account, including review management, Google searchers in your area are directly addressed.
While SEO is a long-term marketing measure, SEA can immediately catapult you to the top of Google’s results list through the placement of digital advertisements, so-called Google Ads. Essentially, it’s about keywords. The most important ones should appear in the ad text. On the other hand, they are booked in the background with other keywords and lead to the ad being displayed when the corresponding search term is entered in Google. Each keyword has a variable price that decreases or increases depending on how in demand it is among Ads advertisers. The keywords are thus auctioned off by Google. From the start, high click-through rates and interested customers can be generated with the right keywords. To achieve maximum advertising success with the smallest possible budget, knowledge and experience are required here – the Alliance Association offers you both.
These are digital advertisements that we can use to promote you on all common social media channels. Ads on Facebook, Instagram Co. with text, image, or even video content reach your precisely defined target groups (age, income class, postal code, etc.) in an equally precisely defined regional area. This way, you strengthen your brand locally, inform about special promotions and offers even at short notice, and present yourself as a professional, modern trading partner for new and existing customers. We adapt the design of the digital ads, their content, and the duration of publication individually to your wishes and budget.