The Alliance Association thrives on exchange with its shareholders. In various committees, but at regular intervals, we offer you sufficient space, opportunity, and dialogue partners to exchange knowledge in direct dialogue with the management, sales staff, buyers, and colleagues. Our most important events are the nationwide Experience Exchange Meetings, our trade fairs in our own exhibition center in Rheinbach, and our annual General Meeting.
The exchange of experiences within the circle of shareholders is an important building block for healthy economic growth. The firmly defined participant groups and the trustful atmosphere provide a protected framework in which questions of all kinds can be openly expressed and honest answers can be given. Especially in direct dialogue with each other, new ideas and perspectives for one’s own company emerge that one might not have developed individually. The Alliance Association supports and promotes its shareholders financially and organizationally and would like to encourage each of you to join your appropriate Experience Exchange group and take advantage of this opportunity for further development.
Three days of program, hundreds of shareholders on site, and even more opportunities to connect with colleagues. Our AGM is always a highlight, both for us and for our shareholders. Once a year, we invite you to this major event, alternating between Rheinbach and another German city. We are planning the next AGM for May 2025.
Although there are so many different trade fair events in the industry, the Alliance Association regularly organizes three different fairs in its own exhibition center in Rheinbach. Why? Because it is important to us to maintain and nurture direct contact with our shareholders and to receive direct feedback from our association members. At our fairs, we show exclusively what interests our shareholders: our own product ranges, innovations from our own suppliers, and the offers of our own service providers. Over two days each, we invite our shareholders to update themselves on over 4,000 square meters and to get in touch with colleagues. Orders can be placed at all our fairs – and this at particularly favorable conditions and with placement discounts. This way, our shareholders benefit in addition to the already very good association conditions. On the evening of the first day of each fair, we offer an entertaining program, a large buffet, and the opportunity to exchange ideas on topics beyond professional matters.
Perfect stagings, lifelike living images, and consumer-friendly products prove, along with attractive offers and allocations, what the Alliance Association stands for. In addition to innovations and proven, high-turnover frequency boosters, tailored modules of our distribution channels ensure individual and precise target group appeal.
Here, our shareholders find many innovations and presentations each time, as well as a lively world around self-service, takeaway, and our specialty assortments. In target group-focused area presentations, we show new, selected suppliers alongside well-known industry players, as well as current seasonal assortments and industry trends.
This is a successful joint project with our sister association Der Küchenring that has been running for years. Every two years, we organize a kitchen order fair in our exhibition center in Rheinbach over two trade fair days, unlike any other in Germany. Over 90% of the kitchen market by value is represented here. Our suppliers present innovations, news, and premieres of the German kitchen market to around 2,500 visitors. From 2022, the order fair will take place together with KüchenTreff.
For all questions, please contact
Nadine Köckeritz
Assistant to the Management
Tel.: +49 22 26 / 904-125
E-mail: koeckeritz@alliance.de