“We’re stepping into the ring” – With this statement, Marc Mispelkamp, Head of Marketing and Sales of the Alliance Group, emphasizes the company’s new direction.
In an insightful interview with MÖBELMARKT, Mispelkamp explains how Alliance is not only holding its ground in a challenging market environment but actively contributing to the future of furniture retail. Particular emphasis is placed on the strategic realignment with strong private labels, modernized structure, and a digital innovation package.
With Casada, Prisma, Loft, and Pure Natur, Alliance focuses on a clear private label profile.
AI-supported intranet, configurators, multilingual data, and a new sales portal (“aus-der-ausstellung.de”) are intended to simplify processes and generate frequency.
Alliance sees itself as a strong alternative in the increasingly concentrated furniture market – open to cooperations, new retailers, and even mergers.
“We’re stepping into the ring”, says Mispelkamp – Alliance wants not just to keep up, but to actively shape the furniture market.
Image source: AdobeStock | Alliance Association