In the Alliance Association, we understand transparency not as an obligation, but as the foundation for a trusting cooperation. For us, openness doesn’t just begin with communication – it’s rather the attitude with which we act. Transparency shapes our thinking, our approach, our decisions and is our standard as a strong association in the furniture industry. We believe: Only those who understand what’s happening can contribute. And only those who are allowed to have a say remain connected in the long term. Openness forms the basis for a strong community.
In the Alliance Association, there are no hidden paths or closed doors. We show how we work – openly, honestly, structured. Whether decision-making processes, services, or partner programs: Everything is comprehensible, everything is clearly communicated.
We rely on simple structures – so everyone knows where they stand. Our processes are documented, standardized, and transparent. This applies to purchasing processes as well as marketing activities. Those who work with us don’t have to read between the lines. We say what we do – and why we do it.
Hidden fees or costs? Not with us. Our cost structures are fair and fully disclosed. Every service has its clearly communicated value. This way, our shareholders always know what they can rely on – financially as well.
Transparency only works through dialogue, which is why we promote direct exchange. We listen, we ask questions, we explain. In digital formats, personal conversations, or at events like our ERFA conferences. Criticism is welcome here because it helps us improve.
We want our shareholders to understand how decisions are made. That’s why we make responsibilities transparent. Who is working on what? How does project management work? Which committees decide what? None of this is a secret – it’s part of our open culture.
For us, transparency also means: We show our colors. We stand by our decisions, our values, our strategy. We don’t see openness as a risk – but as one of our greatest strengths. Only those who are credible remain relevant. In the Alliance Association, transparency creates the basis for trust, cooperation, and sustainable success.
Only those who act openly create genuine trust – the foundation of every successful partnership in the association.
All processes and decisions in the Alliance Association are transparently documented and traceable for our shareholders.
We communicate clearly, without jargon or “backroom decisions”. Clear words, clear direction.
Whether digital or personal – we promote honest dialogue with room for criticism, ideas, and participation.
Our structures and models are designed fairly. No hidden clauses – but reliability and equal treatment.
Transparency also means: Enabling involvement. Our shareholders have influence – and are heard.
“We have nothing to hide – on the contrary: We want our shareholders to understand what we do, how we decide, and why. For us, transparency is an expression of respect, trust, and reliability.”
— Marc Mispelkamp, Management Marketing and Human Resources, Alliance Association
